Health-Ade

Working off of their beautifully curated lifestyle content, the development of Health-ade’s new destination relied heavily on a modular structure. Each modular section of the site is rearrangeable, expandable and customizable in many respects. Many areas are built off of the same building blocks, but given the many options available, are able to take on a wildly different aesthetic and contribute in different ways to further their story.

With each of their cold-pressed flavors supplemented by a sketched character, and all of their flavors supported by 3 bold adjectives, the product slider on the homepage is a fun way for users to discover and interact with those elements. Additionally, the backend of the build also provides the Health-ade team to add more flavors, along with their characters and adjectives, to the slider as they come available.

Other primary features of the site include an Instagram section to display such a well curated account, a searchable store locator, a blog section which the team may contribute to regularly (and which also feeds into the main top slider on the homepage), and even a careers archive to include job listings for their quickly expanding team.